More Than Just Refueling: A Modular Indoor and Outdoor Display Family for Petrol Stations and Their Convenience Stores

About the Project

For today's consumer, a petrol station is no longer just a place to fill up the tank — it has become part of the morning coffee, a quick errand, and a daily routine. This project designed an end-to-end modular indoor and outdoor display family that orchestrates the customer's journey from the moment they approach the pump to the moment they leave the checkout. Communication begins on the sidewalk in front of the station with the 360-degree rotatable City Rotator and the wind-defying StormDuo, whose water-fillable base keeps it stable on stormy days; StormPro, positioned at the entrance of the convenience store, makes fuel campaigns and daily prices clearly readable even from a distance. As the customer steps inside, Pointer wayfinding panels, a Classic Brochure Stand placed beside the cash register with vehicle maintenance catalogues, and a Wooden Infoframe Desktop displaying hot beverage menus take over. In the bakery section, a Floor Display Stand presents packaged items such as börek and pastries in an organized, attractive merchandising format. Every piece was treated as a component of a single design grammar: outdoor units use durable steel tube and powder-coated finishes, while indoor units combine anodized aluminum, acrylic and wood-look surfaces. Thanks to snap-frame and dual-rail mechanisms, seasonal campaigns, product launches and daily price updates can be handled by a single staff member in minutes; because each piece can be added or removed independently, the system scales from a small urban station to a large highway-side facility. The result is a coherent retail communication ecosystem that holds the fuel customer inside the store, starts the purchase decision out on the sidewalk, and lets every touchpoint speak in a single corporate voice.