Developed for a retail group operating across a wide spectrum of formats — from home décor boutiques to pharmacies, cosmetics counters, electronics stores, supermarkets and office furniture showrooms — this project designed a modular display family that builds a coherent campaign language regardless of store type. A-frame signs, countertop acrylic poster holders, floor-standing brochure racks, ceiling-hung illuminated banners, wheeled promotional islands, and podium-plus-barrier systems for mall atriums were all treated as components of a single design grammar. At the core of the system, every piece is built on the same typographic rule, the same edge radius and the same print footprint. As a result, a small A-frame used in a pharmacy can share the same campaign poster with a large promotional podium standing in a supermarket atrium; the moment head office produces a single graphic set, the campaign automatically lands coherently across every format. The modular substructure was resolved with lockable casters for wheeled islands, lightweight aluminium tension profiles for ceiling banners, and a reinforced steel frame for atrium barriers — each piece scaled to the footfall and durability demands of its category. Operationally, the system was engineered to manage the seasonal campaign cycle at chain-retail scale. Head office only distributes the print-area PDFs; each branch rebuilds the stands using its local spare-parts inventory and stores the chassis between campaigns for the next rotation. This allows the brand to roll out the same campaign visual simultaneously, in the same week, across hundreds of branches. The result was not a single store design but a scalable in-store communication ecosystem that ties together very different retail typologies under a single campaign calendar.
Modular Display Family and In-Store Campaign Systems
Modular • Multi-Category • Scalable Retail Communication
2025
Retail
