Developed for venues spanning a wide spectrum of HoReCa formats — from brunch restaurants to fine-dining establishments, from fast-food chains to pizzerias and cafés — this project designed a modular menu and information display family that adapts to each venue's architectural language. Wood-framed wall posters, freestanding single-sided menu stands, countertop mini wooden easels, acrylic menu holders, self-service menu columns and brochure racks were unified under a single design grammar. The system was engineered around the fastest possible content swap: magnetic poster panels, slide-in acrylic holders and snap-fit wooden frames allow staff to change seasonal menus or campaign visuals in minutes without any tooling. Material palettes were developed per venue type — dark oak with brass detailing for fine-dining rooms, matte black metal paired with light timber for cafés, and coloured acrylic combined with galvanised sheet for fast-food points — so the same product family can be ordered in three architectural registers depending on context. On the production side, a modular-chassis approach was adopted: every stand sits on a shared base profile, a shared print size and a shared assembly kit. Multi-site operators can therefore stock common spare parts across their entire network, simplify inventory management, and finish each new opening with nothing more than fresh printed inserts. The result is not a single piece of furniture but a communication infrastructure — one capable of distributing seasonal menus, campaigns and concept refreshes consistently across a chain's full footprint, giving brands from fine-dining to fast-food a scalable, multi-site visual system that grows with them.
Menu and Information Display Family (Modular System)
Modular • Multi-Format • Seasonally Refreshable HoReCa Communication
2025
HoReCa
